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Susan L. ("Susie") Hoeller

Susie Indoors HiRes Grn Jkt BW[23].heic


Colby College, B.A., 1973, Cum Laude

Vanderbilt University, J.D., 1976

Practice Areas

Business Transactions (domestic and international)

Software Licensing

Marketing, Advertising, and Labeling

Regulatory Compliance

Product and Food Safety

General Counsel

Professional Recognition

Dallas Bar Association Award for Pro Bono Service

Presidential Award at Texas Instruments Incorporated

Admitted to Practice






Susie is Of Counsel to the firm and focuses her practice in the areas listed above. Her current clients offer products and services in the high technology, software, industrial equipment, medical device, consumer products and food industries. They are based in North America, Germany, Italy, Australia and New Zealand. Transactions involve suppliers and customers in worldwide markets.


Prior to moving to Tampa Bay in 2013 to live close to family; Ms. Hoeller had practiced law in-house as a senior attorney with Walmart Stores and Texas Instruments and with two large international law firms based in Dallas. Earlier in her career, Ms. Hoeller practiced in Chicago and Portland, Maine.


Susie has published articles in the Texas Bar Journal and the American Bar Association Antitrust Section’s legal publications.


Ms. Hoeller was born in Chicago and raised in Montreal, Canada where she became the first girl to play organized hockey in a boy’s league (and a leading goal scorer). Both the Canadian Broadcasting Corporation and her alma mater Colby College have recognized her leadership contribution to the participation of girls and women in sports.

Community & Civic Engagement

University of Tampa Sykes College of Business Adjunct Faculty

Executive MBA Program


Organization of Women in International Trade

Co-Founder, Arkansas Chapter

Past Director and Current Member, Tampa Bay Chapter

Pasco County Food Policy Council (2015-2019)

Appointment by the BOCC

Beachhead Advisor to New Zealand Trade and Enterprise (2009-present)

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