Using the Lanham Act to Fight Fake Reviews

Google, Facebook, Yelp, etc. Estimates vary, but at least 50% of American consumers consider online reviews before deciding where to spend their hard-earned money. Before making dinner reservations at Oggi Italian in Tampa last week, I checked out the reviews online. The reviews were excellent, making my decision to go there an easy one. Positive reviews are drivers of new business while negative reviews can have the opposite effect. Businesses must be acutely aware of their online reputation and how it measures up to their competition. In an effort to improve their competitive positions, however, it’s not uncommon to see some businesses use unscrupulous tactics such as posting fake reviews.

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